ID card printers can be put to additional use, and save money, by producing give-away business cards for your personnel. Such business cards do not normally carry all the personal data of actual ID cards, though some do include a photograph, greatly enhancing the ‘memorable factor.’ Certainly, these plastic business cards offer a modern and stylish feature of your organisation’s branding.

Business cards are essential to any business’s marketing and any organisation’s public profile. No-one would think of attending a conference, networking or publicity event without a supply of them. They not only provide contact details for a named individual, but also act as a branding signature, a PR tool, and an aide memoir. A business without a business card is like a football shirt without a sponsor’s name.

Increasingly, plastic cards are replacing traditional paper-based business cards, because they are more durable, waterproof and stainproof, and simply look altogether more modern and upmarket. The physical toughness of plastic cards means they are also less likely to be lost or discarded by recipients, meaning your contact name and organisation details will be in someone’s easily-retrievable possession for longer. With the right sort of plastic, they can even be written on like traditional cards, to add notes and extra data when cards are exchanged. Importantly, though plastic cards (such as the Fototdeck Bio we produce at ID Management Systems), whilst retaining their integrity and durability for all normal usage, are completely biodegradable in a few years once properly discarded.

Adding business cards to your in-house plastic card printing repertoire will enhance your organisation’s public profile and long-term cost-effectiveness.