Loyalty cards – Our thoughts…

 

A growing number of companies in the UK now offer loyalty cards as a means of rewarding their existing customers by providing exclusive rewards. There are numerous benefits to be gained by implementing a loyalty system, such as:

• A cheap means of increasing brand awareness for your company.
• They offer you a way to encourage your customers to avoid thinking about visiting your competitors.
• If you are prepared to put the infrastructure in place, tracking the data they give can provide valuable insight into the spending patterns and predilections of your customers.
• As a marketing tool, the information you collate from their spending habits can be used to tailor promotional material to individual customers.
• The gathered analytical data can be summarised on a database to give your company an overview about your most popular products and services. This valuable information could then dictate product placement in your store or even your marketing approach towards new and existing customers.
• If you implement a system that requires the customer to include their home address, this information can be used to see where the customers come from and identify opportunities for new stores.

Though previously the purview of larger companies, loyalty cards are increasingly a viable option for all companies to offer their customers. With our extensive range of printing technologies, we’re sure to be able to come up with a solution to suit your requirements, whether you only need a few dozen cards or tens of thousands.

If you’re interested in finding out what products we stock that could facilitate business growth in the form of a loyalty reward system, just give us a call on 0800 408 1471 .